Successful web and mobile design focuses on the user's needs and behaviors to drive action. From sales and marketing to customer and employee engagement and product adoption, our team creates experiences that consistently deliver ROI. With over a decade working with a variety of industries, businesses, and solutions, we crafted a user-centric design process that has led to lasting client relationships.

From the second a customer lands in your digital world, efficiency and impact are your top priorities. Achieving a stunning user experience is a delicate balance of performance and creativity that is rooted in user research, strategy, analysis, and collaboration. Understanding what drives your customer and how your business can meet those needs with the least amount of user effort is key. At Applied Imagination, we push the limits of technology to drive your business growth and engage with your customers in meaningful ways.

Why is it important?

Your Conversion

Getting your customers to convert is both an art and a science. It involves solving customer problems, telling your story, and establishing your credibility as the immediate solution. We can help you build the layout, graphics, and messaging that together creates a user experience that leads to conversions. From understanding your users to crafting your CTAs, our UI/UX designers and strategists will help you increase your conversion rate.

Your Usability

Sophisticated, intuitive simplicity is the art of UX design and we'll help you get there by bringing your personas and user stories into efficient and impactful experiences. We want to make sure your customers and users can find what they need quickly, have the right brand experience, and easily perform any task.

Your Results

Our goal in working with you is to deliver an experience that can help your company grow. An effective experience is highly engaging and compels users to take action. Finding the soul of a product and telling a story beautifully is hard work - that's why we're comprehensive in our approach and bring a team of experts to the table. Innovation and consultation are ingrained in how we start projects. Your product stands alone and it's our prerogative to help you grow.

How it's Done

End-To-End, Concept-To-User Productivity, Prototype-To-Production

We take a highly transparent, iterative approach to the user-centered design process. Starting with a thorough examination of your target user and their aesthetic preferences. Then we incorporate user testing early in the UI prototyping stage. At the development stage our goal is to deliver functional interfaces as early as possible to leave enough space for possible changes and improvements. Below are the tools and methods we apply to ensure seamless, fluid, relevant, and engaging experiences for your end users:

Discovery & Research
User Research, Personas, UX Strategy, Conceptual Design, User Stories & Scenarios
Interaction Design
User Task Flows, Site Maps, Information Architecture, Interaction Models, User Test Results
Visual Design
Mood-boards, Web UI Style Guide
Development
Technology Strategy & Architecture, Adaptive/Responsive Layout, Native Mobile, CMS

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