Online Customized Trailers Ordering Platform
Trailers2Go4Less provides users with the ability to order a trailer online and have it built their specific order, and allowing the customer to pick up their trailer in person a number of locations around the country. Customers can also schedule a trailer to be delivered using 3rd party trucking/freight companies partnered with Trailers2Go4Less.
They are considered a leader in the trailer industry for online sales to buyers across the U.S. and Canada. Their ecommerce website is used to provide an easy way for their customers to order a trailer customized to fit their needs.
To improve conversions the home page was transformed to showcase the various types of trailers sold on the site along with a set of featured trailers available for purchase.
The trailers are organized by brand and size to simplify the customer’s choices.
Customers can easily buy a base trailer or customize it by choosing the panel colors and adding additional parts as needed.
Customers can easily buy a base trailer or customize it by choosing the panel colors and adding additional parts as needed.
The challenge here was to convey a large number of features and choices to the customer without overwhelming them with imager and content. The images and content are thus reduced and only visible if the customer clicks on the corresponding icon.
To customize a trailer, popular items are suggested, but the customer is also able to search through the entire list of available options, grouped by feature without leaving the current page.
All selections and changes are immediately applied and combined in the shopping cart to give the customer a fast and clean checkout experience.
The ecommerce application is built using WooCommerce on top of Wordpress. The variety of customization options provided by the platform and plugins allowed us to create the customized interfaces enhancing the default features and behaviors of the e-commerce functionality provided by WooCommerce.
The products are easily organized by categories and using tags we can place them in specific locations across the site with a simple toggle.
The use of WordPress and WooCommerce also provides cost reductions for the development of the ecommerce application by using the prebuilt reporting tools, and product management and payment processing features built into the platform.
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