ClickCeaseShopping Boss Case Study - Applied Imagination
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Shopping Boss is a cash back system for shoppers at everyday places.

trending_down
34%
drop in bounce rate
star
4
star rated app
trending_up
18%
increase in conversion

Shopping Boss

Shopping Boss is a cash back system for shoppers at everyday places. Shopping Boss supports local communities, national non-profits and schools through the use of Shopping Boss as a fundraising benefit. Our team was contacted by Shopping Boss to update their existing mobile application technology and assist with new UX/UI enhancements.

Rearchitected from the ground up

Shopping Boss already had an existing mobile application but was in desperate need of new technology upgrades. After an audit of the existing platform Applied Imagination recommended rearchitecting the existing app from the ground up to provide a better experience and allow for future enhancements.

Enhanced UI/UX for a better customer experience

During the technology audit, Applied Imagination also recommended reworking the current UI/UX. This recommendation eventually led to a complete redesign of the application which allowed for the addition of new functionality. The new enhancements such as touch id and face id, have led to improved customer satisfaction and reviews of the application. Understanding that many customers might be standing in line, our team also helped streamline the shopping experience to reduce the number of clicks to checkout and display. The improvements have shown tangible business results with total page abandonment dropping to 34% and the total conversion rate increasing by 18%.

Seamless Backend Integration

Throughout the technology and functionality upgrades, our team partnered with the internal team at Shopping Boss to integrate the mobile app with their backend systems.

Team lunch every week having wacky conversations with the whole team. An hour of fun lunch - provides an awesome atmosphere to work in!
Greg Wiggleton
Senior Developer

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