Shopping Boss is a cash back system for shoppers at everyday places. Shopping Boss supports local communities, national non-profits and schools through the use of Shopping Boss as a fundraising benefit. Our team was contacted by Shopping Boss to update their existing mobile application technology and assist with new UX/UI enhancements.
Shopping Boss already had an existing mobile application but was in desperate need of new technology upgrades. After an audit of the existing platform Applied Imagination recommended rearchitecting the existing app from the ground up to provide a better experience and allow for future enhancements.
During the technology audit, Applied Imagination also recommended reworking the current UI/UX. This recommendation eventually led to a complete redesign of the application which allowed for the addition of new functionality. The new enhancements such as touch id and face id, have led to improved customer satisfaction and reviews of the application. Understanding that many customers might be standing in line, our team also helped streamline the shopping experience to reduce the number of clicks to checkout and display. The improvements have shown tangible business results with total page abandonment dropping to 34% and the total conversion rate increasing by 18%.
Throughout the technology and functionality upgrades, our team partnered with the internal team at Shopping Boss to integrate the mobile app with their backend systems.
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