FastenerUSA is an online superstore with over 3,000 items including nails, staples, screws & MAX Rebar Tiers. Keeping up with the fast pace world of an online business requires deploying the latest technology. Understanding that challenge, FastenerUSA approached Applied Imagination to help upgrade their Magento commerce platform while also improving the site design.
Applied Imagination partnered with FastenerUSA to update their Magento platform while keeping the site up and running. Also during the technology migration Applied Imagination created a new UX/UI design for the site across thousands of product and content pages.
During the redesign Applied Imagination helped reorganize the site information architecture, consolidate menus, and help clean up content. This led to an improved shopping experience and better site performance.
Lots of content and products created a major challenge for the mobile shopping experience. Applied Imagination created a new responsive design with FastenerUSA that simplified overwhelming menus while still allowing customers access to the full range of products.
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