Applied Imagination - Our work with Adeaca Corp
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A fresh look for a global leader in ERP-systems

Adeaca Corp

ADEACA is internationally known for their Enterprise Resource Management system: ADEACA ONE. Their software tests ERP fundamentals and breaks free from the generic cookie cutter form that plagues other ERP-systems. Our team was contacted by ADEACA to refresh their company’s website with a unique, modern experience that reflects their brand identity and product. We were happy to collaborate with ADEACA’s international team to design and develop this exciting website refresh.

An Established Brand

Every now and then, our team gets the opportunity to work with clients that have a solid brand, with thestyle guides to back it up. ADEACA not only had a general design concept, but they also had ideas on howthey wanted it to work. What they needed was an expert team to help visualize their ideas and develop themto their full potential. They provided us with strict visual guidelines to follow for the website redesignthat described their desired look, feel, and functionality. We helped bring those ideas to life.

Below are highlights of how we applied the guidelines that were provided by the client. We drew from theguidelines to create a well-rounded, beautiful design emphasizing specific details important to ADEACA.

Menus: The Marketing Challenge

From early on, the menu became a focal point for the site’s structure and layout. It quickly became quite themarketing challenge; we had to balance the selling power of the website with the expansive knowledge base ofinformation provided to the users. Being a large, content-heavy website, there needed to be some divisionbetween what users see on each page and the content available to browse on the site. We tackled this with anelegant solution of having two separate menus for each purpose.

Local Menu

The menu located at the top of the site is a local menu, and is fixed to the top of the page. Itallows users to quickly navigate the page that they are currently viewing. This feature wasnecessary to make all of the content easily accessible.

Full-Site Navigation

The menu located at the bottom of the screen is, also, fixed to the screen. It contains links to allof the content available to browse on the website, and is essentially a sitemap. This menu equallyacts as a footer, containing links to everything that is to be found on the site.

The Design Process

Although the client had a clear vision they wanted to pursue, it was our job to transform their ideas intosomething tangible. The challenge was to balance accessibility and a modern design with marketingobjectives.

Early Stages

Our team created two alternate options with a focus on the functionality of the dual menu system. Wewanted the navigation to be easily understood for ADEACA’s target audience. The client ultimatelydecided to expand on the ideas of the split top and bottom menu to let the full-screen imageryshine.

Heading in the Right Direction

The menu located at the bottom of the screen is, also, fixed to the screen. It contains links to allof the content available to browse on the website, and is essentially a sitemap. This menu equallyacts as a footer, containing links to everything that is to be found on the site.

Final Direction

Once the final design was established, it didn’t take long for the project to piece together. Countlessdesigns were reviewed and revised in order to ensure everything was spot-on before moving todevelopment. Below is a collection of designs that made it to production.

Mobile Ready

All of our websites are built responsively, which means that they’re built to work on desktops,laptops, tablets, and mobile devices. With all of the content included in the website, it wasimportant to streamline the design and navigation for mobile users.

Everyone has been exceptionally professional to deal with at Applied Imaginations. They have come through every time I needed them, and all work has stayed on schedule. Applied Imagination has far exceeded my expectations in web development. They have even went beyond the call of duty fixing a problem past normal hours, with a friendly reply "Your Welcome." You won't find that type of people every where. But that is what you'll find at AI.
Charles J
Getting the Gospel to all Nations

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