Applied Imagination - Our work with Equinox - Open Library Initiative

Equinox - Open Library Initiative

Equinox - Open Library Initiative

Equinox has been growing steadily for the past few years, but they had a problem.  Their website and marketing materials were not effective.  No one could understand what they did and all their materials were inconsistently branded, making them hard to recognize and this was hampering their growth.

ConsultingWebsiteBrandingUI/UX
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Branding

We worked with them to first fix their messaging, so that everything we created for them communicated properly. Next, we redid their branding, consolidating design ideas and styles into a branding guide. With the foundation established, we were able to design marketing materials and a website that worked.

Equinox Logo
Messaging/Branding

Equinox had a logo, but it wasn't professionally designed. We cleaned it up and standardized the colors and fonts. We also came up with a design theme based on a book and the HTML tag. For the message, we gave them the primary message: "Empower your Library with Open Source Technologies".

Colors
Brand Primary Color
#0a5fab
C:94 M:67 Y:1 K:0
#7e98ce
C:52 M:34 Y:0 K:0
#263245
C:86 M:73 Y:49 K:47
Brand Secondary Color
#e2e2e2
Background Grey
#ec5959
Services
#faa925
Experts
#22a760
Non-Profit
#6f2062
Dedication
Fonts
Type family: Raleway
Headline Typeface: Raleway Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Regular Typeface: Raleway Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Alternates
Aa
Raleway Medium
Aa
Raleway Thin
Marketing Materials

We made their marketing materials consistent with their marketing message and branding. Everything from their business cards to brochures were redesigned to meet their needs. You can see the design theme carry throughout the materials.

BrandingBrandingBrandingBrandingBrandingBrandingBranding
Website

Lastly, we redid their website, so that it better communicated their message. It, also, carried their design theme that we created for them. It has a modern progressive look with an open layout representative of their company culture and objectives.

WebsiteWebsiteWebsiteWebsiteWebsiteWebsite
Website
WebsiteWebsite
Website
Website
Website
Website
I love being able to work with really smart people that never take themselves too seriously.
Gray Karegeannes
Junior Web Consultant

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