Applied Imagination - Our work with Equinox - Open Library Initiative
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Equinox - Open Library Initiative

Equinox - Open Library Initiative

Equinox has been growing steadily for the past few years, but they had a problem.  Their website and marketing materials were not effective.  No one could understand what they did and all their materials were inconsistently branded, making them hard to recognize and this was hampering their growth.

Branding

We worked with them to first fix their messaging, so that everything we created for them communicatedproperly. Next, we redid their branding, consolidating design ideas and styles into a branding guide.With the foundation established, we were able to design marketing materials and a website that worked.

Equinox Logo
Messaging/Branding

Equinox had a logo, but it wasn't professionally designed. We cleaned it up and standardized the colorsand fonts. We also came up with a design theme based on a book and the HTML tag. For the message, wegave them the primary message: "Empower your Library with Open Source Technologies".

Colors
Brand Primary Color
#0a5fab
C:94 M:67 Y:1 K:0
#7e98ce
C:52 M:34 Y:0 K:0
#263245
C:86 M:73 Y:49 K:47
Brand Secondary Color
#e2e2e2
Background Grey
#ec5959
Services
#faa925
Experts
#22a760
Non-Profit
#6f2062
Dedication
Fonts
Type family: Raleway
Headline Typeface: Raleway Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Regular Typeface: Raleway Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Alternates
Aa
Raleway Medium
Aa
Raleway Thin
Marketing Materials

We made their marketing materials consistent with their marketing message and branding. Everything fromtheir business cards to brochures were redesigned to meet their needs. You can see the design themecarry throughout the materials.

BrandingBrandingBrandingBrandingBrandingBrandingBranding
Website

Lastly, we redid their website, so that it better communicated their message. It also carried theirdesign theme that we created for them. It has a modern progressive look with an open layoutrepresentative of their company culture and objectives.

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There's never a dull moment here. I love the variety of projects I get to work on. I'm always learning something new.
Sean Gonsman
Web Consultant

We're proud of our work.

Every team member signs their name to each project to show they stand by it.

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