Equinox has been growing steadily for the past few years, but they had a problem. Their website and marketing materials were not effective. No one could understand what they did and all their materials were inconsistently branded, making them hard to recognize and this was hampering their growth.
We worked with them to first fix their messaging, so that everything we created for them communicated properly. Next, we redid their branding, consolidating design ideas and styles into a branding guide. With the foundation established, we were able to design marketing materials and a website that worked.
Equinox had a logo, but it wasn't professionally designed. We cleaned it up and standardized the colors and fonts. We also came up with a design theme based on a book and the HTML tag. For the message, we gave them the primary message: "Empower your Library with Open Source Technologies".
We made their marketing materials consistent with their marketing message and branding. Everything from their business cards to brochures were redesigned to meet their needs. You can see the design theme carry throughout the materials.
Lastly, we redid their website, so that it better communicated their message. It, also, carried their design theme that we created for them. It has a modern progressive look with an open layout representative of their company culture and objectives.
Every team member signs their name to each project to show they stand by it.