ClickCeaseCEUSrEZ Case Study - Applied Imagination
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Educational courses for hospital administrators, personnel, and nurses.


CEUSrEZ offers courses both in person and on their website for hospital administrators, personnel, and nurses. They had in person courses already but they didn’t have a good method for online signup or delivery of their courses. They needed an online web-application that allows course takers to search, find, and pay for applicable courses as well as integrate with their existing LMS (Talent LMS). Applied Imagination was tasked to help set this up.

Website Design

We first designed and built a website to communicate their course offerings. We custom designed it and honed the user experience to make it as easy to use as possible.

Course Catalog

Using the WooCommerce e-commerce platform, we heavily customized it for use as a course catalog. We customized it to allow for bundles of courses to be offered, related products, and sample certificates. In addition we built a custom search plugin to allow for customers to search by tags such as state and job type.

We also customized product display to show custom data such as credit hours, related products.


Checkout was heavily customized to match the look of the site starting with the shopping cart.

We had to customize the checkout process entirely to support special fields, multiple conditional fields, and license entry.

Integration with Talent LMS

The key part of this was the integration with the Talent LMS. Whenever customers purchase a course the web-application connects to the Talent LMS via API and creates a user profile (if one doesn’t already exist) and then adds the courses to it. We had to setup custom transactions inside Talent LMS to ensure everything works seamlessly.

When we decided to sell our product online, Applied Imagination made that dream a reality. They worked with us to build exactly what we wanted and set us up for success. If we get stuck, we can call, speak to a person and get answers. That's crucial for a business like ours. I'd recommend them to anyone looking to start an online presence for their business.
Mike H
Friendly & Knowledgable eCommerce Experts

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