No Nonsense is an intimate apparel and hosiery manufacturer based in the US. No Nonsense has cultivated a loyal following of consumers, who look to the brand for innovative solutions in legwear. Nonsense, however, was lacking he same innovation online and needed to update their online presence. Nonsense engaged Applied Imagination to design a new look and feel for their website that worked seamlessly within their existing e-commerce solution.
Working with No Nonsense’s existing brand, Applied Imagination worked to breathe new life into how the brand looked online. Applied Imagination created new messaging, brand direction, concepts, and user interface design. The result was a transformed look online for a valued brand.
Understanding the important role that social media plays in today’s fashion decisions, Applied Imagination worked to integrate fresh social content into the new site. Using the Curalate platform, Applied Imagination was able to leverage user generated content from Twitter, Instagram, Facebook and Pinterest. A strong way of using social to put No Nonsense’s best fashion foot forward.
Selecting the right look and fit are critical components to the fashion consumer’s decision process. Applied Imagination carefully redesigned the UX/UI of product pages and product filters to make sure consumers could find just what they were looking for.
Recognizing that today’s consumer shops from anywhere, Applied Imagination created a responsive design that performs seamlessly across tablet and mobile devices.
Every team member signs their name to each project to show they stand by it.