ClickCeaseMITSUBISHI Case Study - Applied Imagination
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Transforming operations through enterprise consulting


Mitsubishi Electric is a global provider of electrical and electronic products. Applied Imagination partnered with Mitsubishi Electric on two major projects to model a new enterprise-learning platform and transform their lead distribution practices. Through our consulting services, we enabled Mitsubishi Electric to obtain more accurate and comparable software proposals and maximize national advertising ROI.

Software Consulting
Modeling a new enterprise learning platform

The Applied Imagination team first partnered with Mitsubishi Electric to define their new enterprise learning management system. Outgrowing commercial software, Mitsubishi Electric needed to purchase or custom-build a more powerful national platform. Applied Imagination worked with Mitsubishi Electric step-by-step to turn this complex idea into a concrete system model with tangible deliverables, forming the foundation of the project.

Translating complex to simple

Our first challenge was to understand how Mitsubishi Electric was outgrowing its existing system and how users would interact with the new system. We sat down with all stakeholders - managers, employees, course instructors, distributors, contractors, and students – to study their hardships, needs, and wants.

Through analysis of our extensive user research and system study, we delivered a requirements document, new system model, and technical request for proposal (RFP). These laid the groundwork of the project by outlining the functions of the new platform and defining its processes and how it should work. Finishing with a technical RFP that clearly defined the needs of the project, Mitsubishi Electric received more accurate and more easily comparable proposals to launch the project in the right direction.

CRM Consulting
Maximizing advertising ROI

Applied Imagination worked with Mitsubishi Electric again to reformulate their distribution of national sales leads. Through an intensive study of lead collection and the creation of a distributor accountability system, we designed a system model that increased Mitsubishi Electric's national advertising ROI (return on investment), transformed the sales tracking process, and improved customer service significantly.

System designmodeling

The sales leads generated by Mitsubishi Electric's national advertising campaigns were originally filtered through a database of distributors based solely on location. Due to the variances in the effectiveness of distributors, many of these leads were not translating into concrete sales.

We studied the existing system – the types of leads received, how they were handled, and the outcomes. Through this research and interview with stakeholders, the Applied Imagination team determined Mitsubishi Electric could maximize their ROI in two ways: first, by increasing oversight in the collection and tracking of sales leads, and second, by filtering leads to distributors based on performance.

To implement this plan, we designed a dynamic distributor accountability and lead tracking system model. Sales leads are filtered through this system and allotted to the most effective channels, maximizing positive outcomes.

Applied Imagination helps us build a clean and easy to use website. With the Applied teams help we are now getting leads and business from our site.
Alan H.

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