Precise Bowling Systems is a leader in bowling education, coaching, and development. They wanted an app which would allow users to track their bowling and offer inapp suggestions on how to improve. It had to be easy to use, educational, and work on mobile and tablet devices.
We worked with them to put a logo together that was simple and would work as both a standalone logo and as an app icon.
Our design philosophy for this project was simplicity and had a less is more approach. To keep contrast high we kept the majority of the app with a white background and accented it with the green/blue gradient for buttons, key elements, images, and videos.
We spent a lot of time experimenting with different interfaces to make it easy for users to use the app. It was quite a challenge for more complex interfaces like the targeting type and spare management screens you see below.
We built a custom recurring payment system so they could bill customers based on Authorize.net.
We customized the interfaces so they would work well on tablet as well. Responsive wouldn't work well so we just designed interfaces specifically for tablets.
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