September 11th, 2015
When it comes to design, there are no rules. Every designer is different with a unique touch and rules should not take away from that.
However, unrestricted freedom isn’t necessarily a good thing. Designers still need to construct a sense of unity in their work. So, here are 5 useful tips to help you create web designs in absolute harmony.
Take Your Time
As with most things in life, you need a plan and this is not the time to be spontaneous. Never go into your digital design without first formulating a plan of action. Make a mock up or sketch of how you would like your design to look. Plan out the placement of content and play around with color schemes before ever stepping foot into the digital design process.
Make Navigation Easy
Give users only the tools they need. Don’t crowd the navigation with countless options that may lead users astray and likely frustrate them enough to leave. And don’t provide links to every nook and cranny of the site. Instead, guide users along in a way that makes sense to them and cut out anything that could be detrimental to the their experience.
Use Shades of Gray
Due to it’s neutrality, gray is less harsh and easier on the eyes than black or white. A dark gray can take the place of a bold black, while a light gray can replace a stark white. Gray also allows other colors to shine without fading into the background. Try using shades like ash, gunmetal, and slate in your designs and watch your work transform.
Great ideas don’t always come naturally. Sometimes, you have to search for inspiration when your well of creativity is a little on the dry side. Keep an archive of design inspiration that you feel passionately about and refer to it when needed. But remember, it’s okay to be out of ideas. Take a break to clear your mind and free up space for fresh, new concepts.
Be Careful with Color
A web page is not a cake to be decorated, but rather an avenue for communication. Too much color is overwhelming while too little is dull and boring. It helps to create a wireframe in grayscale and then decide what features would benefit from color. Leave the rest to speak for itself.
Focus on Typography
Ill-fitting fonts can throw off the entire mood of your work so take time to choose them carefully. Content is most important, but making sure that the content is interesting to look at and readable is a close second. There are thousands of fonts out there at your disposal so take full advantage of them, but remember that the typography must be in sync with the other design elements.
This list is by no means exhaustive and there are plenty of other wonderful tips and guidelines out there to explore. As long as you think of the user first and add in your own special something, you’re already on the right track.