We have all experienced it. The endless check-in line at a hotel or the inattentive waiter that can’t seem to refill a water glass. Poor customer experiences cause even the most patient among us to cringe. They affect our perception of a business and most importantly they affect where we spend our dollars. No business […]

As marketing consultants, we are often asked for our perspective on new tools and technology. It happens a lot. Here’s a rundown of the litany of snazzy “solutions” that have crossed our desks in recent months: machine learning for media optimization. Marketing automation tools of every color, shape and size. Many multitudes of ways to use data. […]