TSAWORLD

TSAworld sells over 50,000 products. Originally, their catalogue was a list of product numbers. There were no images, specifications, documents, or relationships to other products. Products often worked in conjunction with others, but there was no evidence of this in the system.

Applied Imagination designed a multi-level tagging and hierarchical system to organize their products according to TSAworld’s needs. It transformed the usability of their product catalogue, allowing products to be browsed and searched using unique parameters for their industry. Sales employees and customers can easily find products online, increasing sales and saving TSAworld and customers time and money.

Previously, each sales associate possessed deep expertise from years in the industry, but there wasn't a central database for technical support information. Associates had to consult one another on every order. This was a cumbersome process that was affecting TSAworld's bottom line.

We created a digital, dynamic knowledge database to store all of this information, accessible by sales associates and customers. It allows associates to add and edit the database to provide the latest information for the team. Everyone can diagnose and solve issues, with direct links to products. With e-commerce integration, customers can now place orders themselves, greatly increasing productivity and sales.

Integrating the knowledge base and inventory organization system, we designed and developed TSAworld’s previous two websites and recently refreshed the current site. With integration with their inventory and business management software, customers can place orders and access real-time knowledge, product, inventory, and order status information.

The site merges wholesale and retail e-commerce with Sage ACCPAC Pro Series, an enterprise resource planning (ERP) software. Integrating SageACCPAC Pro Series allows real-time product and customer information on the website. We consulted TSAworld on the best way to communicate this information, focusing on the customer experience.

This integration was vital for the security and future growth of the company. All employees could previously access the full business management system – including account, client, and sales information. This integration protects the company from unnecessary exposure while retaining employees' access on a case-by-base basis.