The key to an effective website is to make sure that it stays up, works correctly, and is properly marketed. Without these things your website simply doesn't have a high chance of success. This is akin to your car. In order for it to run properly it needs to be maintained and fueled. We offer ongoing and proactive services for this reason. See below for the services that we offer.
It's important for websites and web-applications that change often to have an effective periodic backup solution. We can set up a backup solution for your website that backs it up automatically once a month, once a week, and even once a day. Backups are stored on a different host than your website. In addition, we believe in order for backups to be effective, someone needs to check the backup and ensure its complete and proper periodically.
For websites that are meant to gather leads, e-commerce websites that allow purchases, and other business critical websites and web-applications, we suggest setting up a website testing process. This process can be either automated or manual. If automated, we will set up a script that will test your website periodically (up to once every 15 minutes) to ensure that the website continues to work and function properly. If manual, we will come up with a testing process, and one of our staff will test it periodically (usually once a day or once a week). This ensures that your website continues to function and doesn't suffer downtime that will hurt your business.
Websites have to be maintained in order to function correctly and to look correct. As new devices, technologies, browsers, and operating systems are released, they will affect websites and web-application in sometimes unpredictable ways. We suggest doing browser/device testing periodically at least once every 6 months to ensure your site is up to date.
Websites are vulnerable to attack by hackers and other malicious groups. It is imperative that security patches be applied periodically to your website, especially if you are using standard platforms that are particularly susceptible such as WordPress, Magento, etc.
We all know the power of blogs and social media in terms of marketing, customer acquisition, and customer retention. However, most blogs and social media do not get updated. No one realizes how much work it is to update blogs and social media until they have to do it themselves. We have staff who can help you. We will help you write blog posts and manage your social media so you can focus on your business while reaping the benefits of a fully managed social medial presence.