In the early years of a company very few have the luxury of starting out with effective messaging and branding because a lot of what makes these effective isn't known at the inception, and must be learned while running a company. It is not uncommon for a company to go through several phases in its development, experimenting with different paths, messages, and look of their materials.
What typically happens is this
This lack of focus leads to customer confusion, lack of recognition and association, and ineffective communication. Since this makes marketing ineffective and thus hampers your ability to sell and attract the customers you want there comes a time in the life cycle of every company where this WILL limit your growth.
We follow a proven process to make your improve your company's marketing. Our process is based upon the idea that prior steps should be used as justification and rationale for anything built upon it.
Step #1 - We understand your Company and Industry
Step #2 - We determine Primary and Secondary Messaging, who we should target, and how
Step #3 - We put together a Branding Guide (Logo, General Design, Photography, Usage)
Step #4 - Website Design
Step #5 - Synchronize Marketing Materials to match your Branding/Message
Step #6 - Implement Process to design and review all future materials
One of our Branding Consultants will work with you and your team to guide you through the process. Leverage our many years of experience to effectively communicate your business and your message to your target customers. Once established we will help you make sure that your messaging and branding will flow consistently to every marketing and communication piece that's created for your company.
Our Branding Consultant will manage and coordinate your project with our internal team. We bring a team of developers, designers, business consultants, software consultants, and marketing consultants, leveraging their skills without overwhelming our customers. We put a lot of thought into our work.
When you've been in business as long as we have, customers bring you all sorts of platforms to work with. We haven't worked with them all, but we've worked with a great number of them. Here are a few of the more common ones;
Where a website is hosted, how its secured, how its maintained, and the third-party services you use to keep it humming are just as important. We've been around the block, so we've had the pleasure to work with all sorts of technologies and we know what works best, and have already done it before.
We only use industry standard programming languages and databases so that our code is as flexible and adaptable as possible.