Brand identity is the outward expression of an organization, product, or service which includes its name, logo, and overall visual appearance. It underlines who you are, the fundamental means of customer recognition, and symbolizes your brand's differentiation from your competitors. We say don't judge a book by it's cover, but who are we kidding appearance is everything.
The majority of the world consists of visual consumers. This means that your outward appearance is the visual bridging of the gap between your brand and your customers. It turns your name into a visual trigger, forming a connection in the minds of consumers with the values that your brand stands for. To make the correct connections happen, you need your brand identity to appeal to your target audience, be consistent throughout your communications, and show your uniqueness quickly and effectively.
Your logo is the core of your brand identity. It is the central, identifiable visual element of your brand that helps customers build trust, admiration, and loyalty. Usually, it's in the form of a custom icon, logotype, or a combination of the two that is strikingly different from others in your industry. There are 5 key principles of effective logo design: Simple, Memorable, Timeless, Versatile, and Appropriate.
The identity system usually is designed after the logo is complete. The purpose of the identity system is to form a systematic visual language around the logo. While this system needs to compliment the logo, its' main purpose is to offer a family of useful, flexible elements that will help to design and maintain consistency in marketing and business collateral. These elements can include:
A well designed and crafted identity doesn't just happen. It is created through dedicated research, planning, and some creative magic. Through our years, we have formulated a process to ensure not only a "well designed" logo, but a successful brand identity.
We offer a guarantee on all the work we do against any bugs or issues for 30 days. The majority of issues you encounter will be found in the first 30 days after the launch of a website or web/mobile app.
Sure we build websites but we can do heavy lifting like building web-applications, mobile applications, and software that runs companies. We also do Digital Marketing Consulting – helping companies optimize their websites for conversions or sales and plan and execute digital campaigns.
We spend a great deal of time and resources hiring our consultants and staff. We like to hire smart, creative people who have technical know how. We’re serious about doing great work and like to work with like minded people.
We’re not going to up and disappear on you like other companies in our industry. We’ve worked with some clients for 11+ years and have grown alongside them.
Most companies in our industry farm out the technical work of programming, UI/UX, and graphics but we handle it all internally. Unlike most web companies we have expertise in Digital and Traditional marketing which helps us make better products.
Unlike other companies in our industry we don’t outsource our work to subcontractors. We also don’t offshore our work to cheaper, lower quality developers, designers, etc. Our focus is on quality.
We firmly believe that projects should be guided from start to finish by experienced consultants with development, graphics, and management experience who can understand both the business processes and the technical aspects to address our clients’ needs.
They will also be your primary contact with our team and will help coordinate the project.
All of our consultants have a minimum of 5 years of experience and go through extensive training.